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About Chad Allred

Dr. Allred began his career as an electrical engineer at Eyring Research Institute in the mid 80’s designing digital equipment for 3M, Exxon and Chevron. He earned an MBA and began his business career at Novell in the late 80’s. For nearly a decade he pioneered innovative alliances, advanced professional associations and managed award winning services and technologies. He was responsible for international user groups, technical support products, infobases, and user relationships with tens of thousands of corporate customers, resellers and service professionals worldwide.In the late 90’s, Dr. Allred left industry to pursue a PhD at Purdue University. He is currently on the faculty of the Purdue University Krannert School of Management. Dr. Allred has expertise in quantitative research methods, modeling, and decision sciences, and has been recognized for exceptional instruction and research. Recent research awards include: 2011 Harold E. Fearon Award – Best Paper, 2011 Literati Network Awards for Excellence – Highly Commended Paper, 2010 Literati Network Awards for Excellence - Outstanding Paper, and 2010 E. Grosvernor Plowman Award - Best Research.Dr. Allred is currently engaged in experiential learning initiatives involving global social entrepreneurship. He and his students are collaborating with the faculty of North-Chiang Mai University in Northern Thailand to help preserve the cultural heritage of an important village in the region. Students are involved in a variety of brand revitalization, ecommerce, and international marketing projects, including a work-study program on-site each summer. The program continues to receive local, national and foreign press attention.